Finding a Signature Style
Robert Henri often told his students,
"An artist who does not use his imagination is a mechanic."
Artists working today feel pressured to develop a signature style. We hear it in multiple marketing messages. We hear it in feedback that comes with rejection.
But what, exactly, is a signature style? And how does an artist develop one when every technique or approach has been done before?
There is no secret to a signature style: it's the result of the way you think and respond to what you want to communicate. And the more that you work in your chosen medium, the more you will find those ideas that make your work unique.
As an art student, we learn first by copying exactly what we see, and then by copying the work of other artists to learn a little about their style and genre. The hope is that, by replicating the successful art from a master, the student learns something not easily taught.
But at some point the student must seek out ways to create his own language. To start his own conversation with the world.
Think of your signature style as the lens that focuses your work. It can be identified in the medium you use - textile, glass, clay, metal, paint on canvas or ink on paper. It's in the way you divide your space, your favored compositional arrangements, your subject matter and treatment. Some artists rely on a particular mannerism or mark, while other artists paint hundreds of paintings of the same subject. Your color preferences, the way you might use line or perspective - all these elements play a role in what you create. They emerge in the form of your signature style.
I believe there is a distinction between what we are taught in
the traditional method of learning – copying the masters and learning from them
– and copying a contemporary artist’s style.
One is based in your desire to learn and understand your craft, and the
other is based on your fear that your work won't succeed if you use your
own voice.
But if you never use your own voice, we will never hear what you have to say. Only your impression of what you think some other artist had to say.
Paint or create your art every day. Art is a discipline, and like other disciplines, to be successful you need to practice what you do consistently. If you find your work too heavily influenced by an artist you admire, analyze what it is that you're doing. Look for ways to use the concept with a different subject matter. Or use the color combinations in a different medium and compositional arrangement. Working "in the style of" an artist is a long-standing tradition, and I've seen many artists use artistic influences to their advantage. But if your work only mimics a more prominent artist without your own stamp of originality, you risk constant comparison - not only by your peers, but by your potential clients, who won't be shy about dismissing your work.
The art industry wants high-quality products and innovation. They look for credible artists who can demonstrate not only their ability to use time-honored approaches but do so with a fresh voice.
Robert
Henri also said,