Current Affairs

May 28, 2008

Trends and the Changing Art Market

The May issue of Art Business News published an excerpt from the Gallery Roundtable held at Artexpo New York 2008, and I thought I would share with you some of the interesting points that jumped out at me.

  • Small paintings are gaining popularity, as clients opt for filling large spaces with "a collection of small pieces by the same artist or by several artists."

  • There is a return to Contemporary Realism, figurative work, still lifes and representational work in the style of the old Masters or traditional approaches.

  • The internet is driving sales on reproductions, prints and giclees, so many galleries are countering the trend by focusing on originals or very limited editions.

  • More young people are entering the market as collectors, generating a sense of energy,  "a new kind of celebrity" similar to that seen in fashion, music, and technology.

  • Relationships - between galleries and their clients, and galleries and their artists - matter: "At the end of the day, it's about the relationships we create and how we build them."
You can read the Gallery Roundtable excerpt here, if you don't subscribe to the free magazine. 

January 09, 2008

Inspiration and Encouragement, Plus News You Can Use

Inspiration and encouragement come from diverse sources, and I want to share two of the best examples that I've come across in this New Year.

The first is from Barney Davey's Art Print Issues, and as I read it today I realized that his post "Creative Publicity Pays" contained some of the best information on this subject that I've come across in a long time.  I have had several readers email me with questions regarding my own posting on the Best Marketing Ideas of 2007, especially regarding how to determine where to advertise.  Rather than giving you my own opinion, I am joyfully redirecting you to Barney Davey's post where you can hear it directly from one of the most articulate art marketing experts out there. 

The second story was published in the Arts/Events section of The Oregonian, titled "Lucinda Parker: A Symphony of Shapes", by D.K. Row. This 65-year-old artist, with a 40 year career, is an inspiring example of staying true to your own artistic vision while learning to accomodate the marketplace.  It shows the power of "hunger" and "desire" for the work and to seeing that work gets to the intended audience.  Ms. Parker just won the commission for a a 40-foot-long-by-10-foot-high painting on canvas for the new performing arts center in Longview, Washington.  Definately worth the read.

December 31, 2007

The Chair Project

Small_jpeg Sparrow CLubs USA is a wonderful organization that's very active in Central Oregon.  Every year, they have a major fundraiser in the spring called Chairs for Charity, where local artists and local students take old but still useful chairs and turn them into works of art.  The chairs are placed in downtown businesses, and the public is invited to tour the "exhibit," placing bids on their favorite chair. Last year, the top chairs went for over $300, so it's a worthwhile event.   All the proceeds go to help Sparrow Kids in the area. 

I've had the wonderful opportunity to learn about some of these special kids, particularly Michael, who has brain cancer and wanted the opportunity to graduate from High School with the full deal - cap and gown, music, diploma and best friends.  Sparrow Clubs helped make that happen for Michael, and they make similar life affirming dreams happen for other kids as well.  Learning of these inspiring stories helps keep the minor disappointments and regrets of everyday life in perspective.

This past summer I was "tapped" as a potential "Chair Artist."  I jumped at the chance.  I selected a sturdy, well-loved Murphy Chair Company "School-Marm" chair for my project, and although I've had this chair since July, I haven't actually painted on it yet.   Here it is, freshly sanded and waiting on my work table for inspiration to strike.  It had better strike pretty quickly, though, since the chair is due to be donated in February. 

I'm calling this the Chair Project, and I've decided that if I have to post my progress on this blog I'll be "helped along" with the task if I don't write about it regularly.  So if you don't see any updates, send me a zinger of a comment and that'll keep me on track.

Now, if inspiration would just strike....

September 10, 2007

Unintended Consequences

I recently read a post on another blog (which I will not identify) that was intended to convince artists how hard it was to succeed and how they needed services provided by the blog owner.  Unfortunately, the tone of the article had unintended consequences.  My personal reaction was at first anger, then several days of a nagging sadness.  I hesitated to return to the blog for a follow-up, but when I did it was apparent that many other readers had reacted to the post in a similar fashion. 

My first instinct was to write a blistering response about how he should have understood the demographics of his readers and how demoralizing people was not an efficient way to sell them your services.  But fortunately circumstances intervened and I wasn't able to get to my computer until I had cooled down, always a wise choice for me as I can be quite blunt in my own way.

But today, I realize that the world is what it is.  There will always be people who are insensitive.  There will always be those who marginalize others, who equate the desire to create art after a certain age as the equivalent of an aging duffer spending his retirement on the golf course.   And while there is satisfaction in realizing that they, too, will have their 50th birthday, it doesn't help with the struggle of the mature artist to have his or her art taken seriously.

And it isn't really a struggle to have the art world -- or anyone else, for that matter -- take my art seriously.  It is a struggle for me to take my art seriously.  Learning how to reject attitudes that take away my passion for art making is becoming a very necessary skill.  I realize that the nagging sadness that plagued me after reading that post was due to my tendency to believe what I read and accept the underlying message as truth.    I did feel marginalized, as if somehow, because I am over the age of 50, my art was a dalliance, a "retirement fantasy." 

How can we keep the passion alive?  Here are a few of the tricks I use:

  • listen -- to my empowerment music, which creates either a calming or an energizing emotional reaction
  • blog -- writing forces me to think instead of react
  • learn -- as much as I can about what I am doing, about what others are doing, about what the art world is doing
  • believe -- that what I have to say through my art has value and validity
  • focus -- on what is important, what is authentic

Please share your techniques to maintain your passion.  There is power in accumulated whole.

September 04, 2007

"What's Wrong with Art Schools"

  I was reading the September issue of Art in America and found the Letters section particularly interesting.  The discussion revolved around what artists felt they had not learned in art school and why.  Normally I don't get past the first few sentences of any article in Art in America, primarily because it seems geared to the East Coast Art Establishment, which feels a bit remote from what I experience in my artistic environment.  However, I am always willing to listen to other people complain, if only to get a dose of my own medicine.

  There were several opinions about what art schools did teach - how to survive and prosper within the group critique -- and what they didn't teach - how to survive and prosper in the real art world, and I would encourage those of you interested in following the discussion to read the full text of the letters, as well as the original article (I'm looking for my copy) and the various books in the marketplace aimed at filling in the gaps.  Two points I found particularly interesting were these: that art schools failed to teach students how to be creative enough to find their personal vision, and that they also failed to teach any realistic business skills.  To quote Melany Terranova, of Scottsdale : "And yet many skills, in addition to art skills, are needed to succeed in the arts.  These include social skills, computer skills, photography skills, writing skills, marketing skills, negotiating skills and financial skills."  Ms. Terranova goes on to describe one of the most enlightening classes she ever attended, where contemporary artists such as Louise Nevelson answered questions:  "At the end of the series, my conclusion was that it was the art, be it good art or bad art, coupled with good marketing that made the career!"

My first observation was that students coming from top rated art schools were lamenting that they were taught the "institutional critique" and found themselves caught up in the art historical argument over what should come after post modernism, without seeing how they could operate outside of the established postmodern ideology.  Other students described it as a failure to teach creative thinking and the ability to develop a personal vision.  As I missed reading the original article that inspired this debate, I can only react to what I read in the text of these letters, but it seems to me that art schools -- whether well-known or the kind in state universities like the one I attended -- can only teach a student theory, basic craftsmanship, and vocabulary.  The real art making takes place outside of the classroom, and the careers can represent as many successes or failures as there are artists.

My second observation was that -- only from the nature of the letters, without drawing any overarching conclusions here -- that academics have a completely different idea of what artists should be doing than what artists actually do when caught up in the creative process, and this disconnect is at the root of a lot of the "career" problems.

For example, I have several books on writing the artist statement.  In nearly all of them, authors advise describing how your work fits within art historical parameters, how you were influenced by what came before you and how you are either pushing a current art history theory forward or reacting against it.  I don't know about you, but when I am in my creative zone the last thing I'm thinking about is how I might be making a response to the psycho-social reactionary influences of urban tensions upon the expressionist-influenced theories of the 60's and 70's that declared painting dead.  That's a discussion I save for a few good friends and a really great bottle of Da Vinci Toscana Chianti. 

The minute I find myself pondering how my inspiration has to fit into an art history textbook, I come up against resistance, an unwillingness to take the kind of artistic risks that are vital to finding one's personal vision.  The work turns into a pale, over-worked version of two decades ago, or worse, totally boring and feeding into the self-doubts that arise whenever I deviate from what I know to be my own artistic truth.  So I can't worry about whether my poured paintings relate more to color field, Los Angeles "Look", Conceptual or Process Art.  They are what they are.  Tomorrow, maybe they'll be something different.  My creative vision has grown out of my ability to think and conceptualize and explore outside of the academic box and to go where the paint takes me.  Somebody else can give it a label.

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I am thrilled that this piece recently sold for $3000.  I'm back in the studio pushing the new boundaries to see what else I can create. 

September 02, 2007

Spirit of Our Northwest Forests Art Exhibit

Press Release: Spirit of Our Northwest Forests Art Exhibit    

Central Oregon Community College is hosting the exhibit "The Spirit of our Northwest Forests" in honor of the COCC Forestry program.  This exhibit will run from Monday, September 17 through Thursday, October 25, 2007, with the Opening Reception on Thursday, September 20th, from 4 to 6 pm in the Rotunda Gallery.  If you are in or around Bend, Oregon, during this period, please try to visit.  My painting, The River Knows, was one of those accepted by juror Ken Roth.  It should be a wonderful display of Central Oregon Art.
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