January is the month for "Colors of the Year," symbolically defining the trends for the coming months. As useful as it is to consider new color palettes, emotional cues behind the choices hold the most value.
When Pantone introduced the 2016 colors of the year, they keyed into two themes: persuasive compassion and serene composure. Thematically, the 2017 color marketers are tapping into more energized emotions, and if interpreted right, artists can find new opportunities for work that appeals to the various niches.
Elle Decor uses words such as sophisticated and creative to describe how the consumer sees self identity as defined by personal living spaces. In the visual examples used, Elle Decor combines furnishings and fine art to define specific moods or emotional cues, from those seeking drama, to atmosphere, or regional identity.
Elle Decor is not alone in seeing a new trend emerging, based on the consumer's desire for a more optimistic, cozy, comforting, renewing, or elegant new image for 2017. Pantone, recognized as a standard setter in the design environment, has selected the color Greenery as definitive of the 2017 environment. Their descriptions of the emotional connections to Greenery include back to nature, spring, renewal, life affirming changes, starting over with a fresh approach.
Sherwin-Williams has selected "Poised Taupe" as their Color of 2017, calling it a complex neutral intended to communicate the idea of a refuge from the outside world. Ideas such as elegance, graceful patina, earthiness and the authenticity of "a well-lived life" identify the emotions they want associated with this color.
Benjamin Moore takes it a step further, posting a video showing how their design team drew inspiration from contemporary art events, selecting their deep purple color, called "Shadow," as their entry into the 2017 trend. Shadow is intended to communicate the combined emotions of nostalgia, morning light filled with optimism, evenings of mystery, romance, magic and "an Old Master palette."
The value here is in the word choices used to sell the colors, and how those define the marketer's view of the 2017 consumer. Using this analysis, 2017 will see strong enthusiasm for a culture-based environment, where not just colors, or furnishing, but original fine art may play a strong role. It will be interesting to see if this theory plays out for both galleries and artists alike.
I appreciate the way you have accepted my words, and my art, into your lives. So I would like to thank and welcome the new subscribers to this blog, and those who have also subscribed to my newsletter. In my newsletter I write more about art technique, my motivations behind specific paintings, and occasionally offer paintings for sale at special prices. Here is a convenient link to subscribe to my newsletter .
I would also like to thank those of you who have purchased my book, Ancient Wisdom: Emerging Artist: the business plan (not just) for the mature artist, over the past month. I hope this book helps you with the intrinsic motivation, as well as offering practical ideas and a bit of humor at the end of the day. Please leave your recommendations or suggest it to others who might be interested in the content.
Image: The Sun, The Moon, and The City. @2017, SFSmith