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January 23, 2009

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TracyW

Interesting food for thought!

I see the ideology in the conceptual part of the creative process. Then as it becomes more hands-on, the potential dance with the receiver comes more into play.

I see the ideal dance with the receiver includes not only "connecting" on what the art stirs up in someone, but also the commercial (size, materials, price) aspects.

Martin

Thank you for this rich post.
I am constantly working on my "ideology" and understanding of what I do as artist. This is part of my artistic production. The ideas for new projects emerge from these considerations.The thoughts about the way potential viewers might establish a relationship, how they might see the work and the artist are very important. In fact I am very much interested how and in which direction I can manipulate the viewers, influence their "view" on my work,its content,subject and the ideology that is behind it.

In my thinking I also search for a solid foundation for my artwork, it has to be relevant for me. And I have to give answers to questions, why is it relevant and how can I express that etc. The knowledge and awareness of other artists work and their ideologies (historic and contempory)is also very important for these considerations.

As soon as the work exsists, the judgement and the critic goes on until the next work is begun. Quite often it seems that the change in the works follows with a time lag after the mind changed. Thinking seems ahead of the practical work until you do something while handling the materials which has not been in your theoretical calculations before at all. In both spheres, thinking and handwork, there are discoveries to make,and both spheres need each other to close the loop.

Commercial considerations are only one part of the relationship with viewers. The decision about medium and format can be influenced by commmercial considerations for example. Of course it is possible to narrow the communication down to commercial aspects, which might then dictate subject and style too.

I have to deal with conflicting demands in practise. Those which come from the outside, from people who want to commission work for example, can be identified easily. But those which are sneaking around inside of you and interfere sometimes on an unconscious level are not that easy to handle. At last we do not create to hide our work in drawers. We want to see it admired by somebody.

tammy vitale

I HATE this idea that creating to sell is crass commercialism (no, not your statement alone because it seems to be everywhere). I create because there is energy which wishes expression. My best work is an expression of my being a most excellent conduit and getting out of the way of the energy that is being called *by someone other than me.* I create to sell because out there somewhere is a person calling to this energy. What is it about the arts that so sets them above and beyond sales and marketing if they are "pure?" Isn't that its own brand of sales and marketing?

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